Desiderio Gutiérrez Taño

Professor of Marketing in the Department of Business Administration and Economic History at the University of La Laguna. He is a member of the University Institute of Business (IUDE) and a specialist in Tourism Marketing and Business Model Innovation. He holds a degree in Industrial Engineering and a PhD in Marketing. He has also worked as a consultant for public and private organizations. He belongs to the research groups "Business-Society" and "Neuromarketing and Frontier Marketing," and is a member of the Young Entrepreneurs Chair and the Tourism Chair at the University of La Laguna. He has also served as Head of Communications at the University of La Laguna.